Buyers India offers best SEO services in India and all other countries. We have been in business since 2012 and being a leading seo services provider. We have experts in every field to manage, analyze, and grow your business. We assure our clients to give the best service from our side that can give them amazing results.he services our experts offer to clients are designed after analyzing their business, website, and what exactly their need is. As Google comes up with its updates multiple times in a year, so we make sure that our professionals do their work according to all the past updates and make your website strong enough to survive in the future updates as well. As you have seen that after each core update by Google, many websites lose their ranking, and this only happens with the website who are not performing correctly according to Google.
Google's main aim is to provide the best service from its end to its users so that they keep on using it. And this is the reason that Google gives high ranking only to that website who is best.Every business is different maybe many websites belong to the same industry, but they still have that uniqueness. So if you want to showcase that uniqueness to the world and want some quirky SEO strategies, ask our professionals they are always ready for you.
If the first thing you must do in order to be found on the internet is to build a website, then the second thing you must do is appear in the first page of a search engine ranking. Between those two things are a lot of different steps. The collective term for these steps is SEO – or Search Engine Optimization – and it’s the way that search engines find your site. The idea is to use “White Hat SEO” practices to organically grow your rankings, instead of “Black Hat” - deceptive and misleading - SEO. "Opt for Organic SEO services in India to get your website noticed by potential customers. Once your website listed at the top of Google search results you will start gaining more traffic, leads and sales. Approach EZ Rankings to get this job done for you, as we are one of the Top SEO Company which consistently delivering the best SEO results."
An important factor for website optimization is the efficiency of the code with which the website is developed. Inefficient code that is bloated can slow down a website’s load time and dilutes the code-to-text (on-page-content). When we optimize on-page content, the optimization is better received by Google when the website code is minimized. Google more readily understands the semantic meaning of a page when there is less code. This helps to improve rankings.
Google’s ranking algorithm is continually updated to improve the experience of its users. In addition to delivering accurate results that address a query, Google also factors into its rankings the speed of a website. A faster website provides a superior user experience to a website visitor. All other things being equal, Google will deliver a faster website before a slower site because a visitor will most likely have a better experience with the faster website. Page load times should be below 2.5 seconds.
Google, like its users, prefers websites that are secure. A website with malware is an extreme example of a poor, unsecure website. Of course, no one wants to infect their computer by visiting a website that is not secure. Google has been steadily increasing the importance of having a secure website by increasing the importance of HTTPS websites over HTTP sites.
HTTPS simply means the website is protected with an SSL certificate. SSL stands for Secured Socket Layer. It is a communications protocol which creates a secure connection between a visitor and a website. Protecting the information entered by a visitor and received by the website is important to Google, therefore, they will rank a website that is SSL protected (https) over a website that is not (http).
For more information about technical SEO: Best Practices for Higher Rankings.
A web page’s title tag and meta description are critical to SEO rankings for two reasons. First, both should contain your primary keyword(s) to help Google understand the semantic meaning of your page. Rather than keyword stuffing (old school SEO), use a variation of your keywords. It is best practice to use synonyms, word variations and change the order of words within a keyword phrase. A professional SEO services company will know how to best optimize title tags and meta descriptions to help Google search queries ranking and improve organic traffic.
The second reason page titles and meta descriptions are important is because they present an opportunity to differentiate your web page result from your competitors. Current SEO best practices consider more recent optimization factors used by Google, which include user engagement metrics like time on site, bounce rate and click-through rate. When Google identifies that one web page is being viewed for a longer period of time and there is more visitor engagement with the website, the likelihood is that page will out-rank pages with lower user metrics. Accurate and intriguing page title’s and descriptions help increase click-through rate and reduce bounce-rate.
Google appreciates web pages that are structured intuitively. The use of headings helps to organize the content on a page. Much like a term paper outline, major topics use more prominent headers. In terms of SEO, these would include H1 and H2 heading tags and would identify more macro ideas. When greater detail is discussed within each over-arching topic, these content areas use less prominent headers such as H3 and H4. The proper use of header tags is very important to rankings. I’ve experienced more than once a huge improvement in a website’s rankings by simply changing the H1 on the home page. SEO service providers know how to optimize and utilize headings to help improve Google rankings.
The content (text) of a web page is critical to the potential ranking for that page. As mentioned above, Google is tracking visitor usage metrics like time on page and bounce-rate. If your professional SEO services company is simply optimizing titles, meta descriptions and headings to improve rankings, these ranking improvements may be short lived.
Ultimately, the on-page content must provide value to the visitor. Simply listing services, for example, is boring. When one also includes the benefits or value of those services to the potential customer, the page becomes more relevant to the visitor. When the page is concise, has an appealing layout and uses rich-media (videos, graphics, etc.) that improve visitor engagement, then the rankings improvement has greater staying-power.
Off-page SEO techniques help increase a website’s domain authority, which is a measure of a website’s credibility and “ability” to rank well. While on-page SEO positions a website to rank for search terms well by helping search engines understand the semantic meaning of a website and its web pages, off-page SEO helps increase the authority of a website and Google’s interpretation of what websites should rank ahead of others.
The use of social media helps to create brand awareness and the potential for website visitors. The more a website participates in social media, the greater the likelihood of social media users visiting the website. As it relates to off-page SEO, Google’s priority is to deliver quality content to its users. Among the best indicators of quality content, is the frequency with which content is shared online. Social media marketing is an excellent way to encourage the sharing of a website’s content.
At the heart of Google’s ranking algorithm are backlinks. To Google, backlinks from one website to another is similar to word-of-mouth referrals. The more referrals (backlinks) a website receives, the more Google deems the website as relevant and, subsequently, the greater a website’s rankings. Because backlinks are critical to domain authority and ranking well, it tends to also be the area with the greatest abuse in terms of spam.
If an SEO agency is not using SEO best practices for link building, they may be focusing simply on the quantity of backlinks. More important to improving rankings, is the quality of backlinks. One good quality backlink from a trusted, authoritative website is better than 10 and, perhaps, even 100 poor quality links. The key to acquiring good-quality backlinks is to provide valuable content on your website that others may reference and wish to share with their website visitors.
If an SEO agency is not using SEO best practices for link building, they may be focusing simply on the quantity of backlinks. More important to improving rankings, is the quality of backlinks. One good quality backlink from a trusted, authoritative website is better than 10 and, perhaps, even 100 poor quality links. The key to acquiring good-quality backlinks is to provide valuable content on your website that others may reference and wish to share with their website visitors.
For more information about off-page SEO: Smart Off-Page SEO Techniques You Need to Use Right Now.
Organic SEO is important to businesses with a national & international focus. This type of SEO focuses on improving rankings within the organic search results (as opposed to the “local-pack”) by optimizing a website for Google’s search engine algorithm. Organic SEO is traditional or classical search engine optimization, which starts with keyword research. The internet is flooded with articles on how to perform organic SEO to improve Google rankings. Techniques within this form of SEO services include on-page optimization and off-page optimization, including things like meta tag and page title optimization, on-page content optimization, building backlinks and utilizing social media.
Google provides more information about organic SEO in their article “Do you need an SEO?”
